ClearPalm was built on a simple belief:

business owners deserve a partner who treats them like family

Long before ClearPalm became a trusted name in payroll and insurance, it began as a family dream—one rooted in hard work, integrity, and a commitment to helping others succeed.

In 1985, Jose and Estrella Fernandez started their accounting and payroll firm from a small home office, equipped with a single computer, a typewriter, and a determination to build something meaningful for their family and their community.

They raised three sons, worked full-time, attended school, and served clients with a level of dedication that still defines us today.

What began as a family venture has grown into ClearPalm—an all-in-one payroll and business insurance partner trusted by hundreds of businesses across Florida.

Gustavo F - Expo Build 2026 - ClearPalm

And even as we’ve expanded, one thing has never changed: We take care of our clients the same way we take care of our family.

What Makes ClearPalm Different

A people-first approach built on experience, trust, & real results


Affordable

Bundled solutions designed to lower your overall business costs while simplifying your monthly expenses—without sacrificing quality or support.


All–in-One

Payroll, workers’ comp, insurance, HR tools, and bookkeeping—fully integrated and managed together to save time and improve efficiency.


Family-Owned

Real people, real support, and real relationships. We care about your business because we build long-term partnerships, not transactions.

Trusted Across Florida

Businesses across Florida rely on us for consistent, accurate service backed by over 35 years of industry experience.

Building Trust Since

1985

We believe great service starts with strong values. Our mission is to support businesses with honesty, expertise, and modern solutions that simplify operations and provide peace of mind—so you can focus on what matters most.

Skilled trades team posing at a job site

Meet the Founders

Jose & Estrella Fernandez

Behind every successful business is a story of commitment, courage, and vision. For Jose and Estrella Fernandez, that story began with a shared belief that business owners deserve more than just services—they deserve trust, guidance, and genuine support.

While working full-time and raising a family, Jose discovered his passion for accounting and pursued it with determination. Estrella made the bold decision to step away from a successful mortgage career to help build something meaningful together. With no clients and limited resources, they took a leap of faith—driven by hard work, integrity, and a deep respect for the people they aimed to serve.

That dedication became the foundation of a firm built on relationships, not transactions. Today, Jose and Estrella lead a company that proudly supports businesses across Florida, offering dependable accounting and payroll solutions with a personal, people-first approach.

Their journey reflects the same values they bring to their clients every day: resilience, responsibility, and a long-term commitment to helping businesses grow with confidence.

ClearPalm couple founders

Meet Our Team

Our team is the foundation of our service. We are a group of experienced, approachable professionals committed to providing reliable support and personalized attention. We work together to deliver accurate guidance, responsive service, and solutions our clients can trust—building long-term relationships through care, consistency, and expertise.

Here are the people who make ClearPalm possible:

Real Results That Make a Difference

We Process

More Than

$0
in Direct Deposit each year
We Save

Businesses Over

$0
in payroll fees, each year!
We Bundle

Your Insurance to save

$0
On Average

Check Our Core Services

Business Insurance

Protect your company with coverage tailored to your industry. Reduce risk, stay compliant, and keep your operations running smoothly.

ClearPalm insurance and compliance management dashboard

Smart, Automated Payroll

Streamline payroll with intuitive software that calculates, manages, and reports every pay cycle accurately.

ClearPalm payroll and financial dashboard interface

CFO Expertise

Make confident financial decisions with expert analysis, forecasting, and cost optimization designed to help your business grow.

ClearPalm login screen for business clients
ClearPalm orange logo